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When using a business card, which information is essential to include?

  1. Your personal name

  2. Your phone number

  3. PI Business Name

  4. The address of the firm

The correct answer is: PI Business Name

Including the business name on a business card is crucial because it serves as a primary identifier for your professional identity and brand. In the context of a private investigator, the business name conveys professionalism and provides clients with a clear reference point for your services. It helps establish legitimacy and can instill trust, which is particularly important in an industry that often deals with sensitive or confidential matters. While personal names, phone numbers, and addresses might also be relevant, they are not as essential to the core purpose of a business card as the business name itself. The business name consolidates your identity in the market and allows prospective clients to easily recognize who you are and what you do. It acts as a focal point that connects all other information on the card and reinforces your brand every time the card is viewed or shared.