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What is the primary purpose of the Graham Leach Bliley Act of 1999?

  1. To enhance consumer financial privacy

  2. To regulate insurance companies

  3. To enforce tax compliance among financial institutions

  4. To increase banking competition

The correct answer is: To enhance consumer financial privacy

The primary purpose of the Gramm-Leach-Bliley Act (GLBA) of 1999 is to enhance consumer financial privacy. This legislation requires financial institutions to establish privacy policies that inform consumers about how their personal information is collected, used, and shared. It mandates that institutions must provide customers with the ability to opt-out of having their information shared with non-affiliated third parties, thereby empowering individuals to protect their financial data. While the act includes provisions that can influence various aspects of the financial industry, its core focus centers on safeguarding personal financial information and ensuring that consumers are aware of their rights regarding privacy. This emphasis on privacy is significant in a landscape where financial data is increasingly at risk of misuse, making the act crucial for consumer protection. The other options, such as regulating insurance companies, enforcing tax compliance, and increasing banking competition, do not capture the central role of the GLBA in protecting consumer privacy, even though the act does have implications for those areas in the broader context of the financial services industry.